Marketing & Growth
Rewriting the Growth Mindset: How Storytelling Beats KPI Obsession in 2024
It was 2 a.m. in our tiny co-working space, the neon sign outside flickering like a warning light. My screen was awash with charts - CAC climbing, churn ticking upward, LTV hovering just above the break-even line. I stared at the numbers until they blurred, and then a single
